Minerva

I’m sitting alone in a Paris literary café, walls lined with books launched there by famous authors and actually read by the patrons. I’m surrounded by stories. Those on the walls and those of the strangers eating at the tables around me.

Learning something causes a physical change in the structure of the brain. That’s how we remember. Theoretically, everything you have every experienced in your life is mapped and stored in your brain. And it’s much deeper that the strength of connections between neurons.

As a watershed birthday loomed, I decided that the way to celebrate would not be with a party. Oh no, I didn’t want to advertise the event. Instead I wanted to go to Paris, where I would simply wander the streets and avoid the tourist traps.

You’ve created your corporate identity. You’ve been promoting your business through social media. You’ve reached your market. But do you hear the sound of the competition yapping at your heels?

Stories are attention-grabbers. They engage your customer’s emotions and motivate them to act. Here are five reasons why stories have become an essential business tool...

From bedtime stories as children to reality TV, we can’t resist a good story. We love hearing about how other people live their lives, deal with their problems, fulfil their dreams. Why do stories draw us in and keep us captivated?